We're all familiar with messengers. Way back in the days of AOL it all started, then Yahoo and of course today Facebook.
In fact, the Facebook Messenger App is one of the highest used apps on cell phones today.
Email has been a player in business marketing for many many years. Bots are still in the early years in marketing terms. So, what does it all mean?
We all know chatbots can do amazing things, and as we get even more familiar with their fantastic potential, new use cases arise on an almost daily basis. It’s an exciting time to be experimenting with conversational technology and as the field develops, we’re likely to see even more creative applications.
Unless you’ve been living under a rock, you’re probably more than aware that the power of email is waning. Fewer people are actually click through the hundreds or thousands of emails they receive. All in all, it’s a frustrating situation, particularly when email nurture campaigns likely remain a key piece of your marketing strategy.
Chatbots can fundamentally change the way your email nurtures work, for the better. Their ability to engage prospects and react accordingly gives them the edge and makes for some truly unique strategic opportunities.
Email nurtures are great, they guide prospects through the funnel and help them on their way to purchase, but they’re often very linear. In most cases, a prospect will fill in a form and be dropped at the very beginning of the nurture, irrespective of where they are in their journey. This is problematic as the first emails in a nurture are often designed for those with limited engagement history with the company.
Chatbots help avoid this issue through their interactivity. With just one or two qualifying questions in your sign-up conversation, you can get an idea of where the prospect is in the funnel and automatically drop them into the right stage of the nurture.
In an email nurture, you can embed chatbot links straight into each email, offering prospects the opportunity to engage conversationally with the wider topic in question. When clicked, these chatbots will open your website and the relevant chatbot flow will be engaged, creating a highly personalized and contextually-relevant experience.
If you can get enough scale in your data-capture efforts, you can segment and build a database of prospects based on how they were captured by your chatbot. So for example, if you know a prospect’s data was captured through your Homepage chatbot via one of 3 vastly different routes, you can set up an email nurture for each to accommodate accordingly.
To read more about chatbots and the affect they can have on your business, click the link below.